The Golden Pendant
The Golden Pendant
What is the Golden Pendant?
The Golden Hanger is our sign for garments that really stand out for us. Not because they have to be expensive, but because they have something special: quality, appearance, history or just that one perfect cut.
Extra special
It does not mean that other clothing is inferior. On the contrary. It is actually a way to give certain items a story. Consider:
- a jacket with an exceptional fit
- a vintage jacket with character
- a tweed suit that you rarely encounter anymore
- a great shirt with a clear zeitgeist
Why we do this
Because clothing is more than fabric. Some pieces invite you to pause, try them on, feel them — and think about where you will wear them. The Golden Hanger helps with this. It is not a sales trick, but an invitation to look with different eyes.
Always changing
Golden Hanger items are never available in large numbers. Sometimes there is one hanging. Sometimes a few. And sometimes none. Because just like the rest of the store, the following also applies here: gone = gone.
Come and see, try on and discover
The Golden Pendant works best in real life. Walk by, see which item stands out — and be sure to put it on.